There are two parts to YouTube search engine optimization. Both are similar and both can drive a lot of traffic if you do them carefully and successfully. Also there is a fair bit of crossover between the two techniques and on top of that lots of other potential benefits from doing the things need for rankings. So focusing on this is a no-brainer, especially when you consider how easy it all is to do. What are the two types of SEO for YouTube videos?
Ranking in the YouTube search results.
Ranking YouTube videos in the Google search results.
Ranking in the YouTube search results
To rank in the YouTube search results you need to:
Put you targeted keywords in the title – Not rocket science and very easy to do. Just place you target keywords into the title of the video. This is a strong relevance signal to YouTube.
Put your targeted keywords in the filename – Save your video file name with your primary keyword in the file name and use this to upload to YouTube. This is another good relevance signal.
Create a good video that will engage viewers – This is a quality signal. Just take the time to make a decent video and this will get good views and viewer retention.
Write a unique video description of about 500 words or more – A long, unique handwritten description will be a good relevance signal for your main keyword. It will also allow you to target other keywords by inserting them into the description.
Encourage likes, subscriptions and comments – Use the video content, annotations, the description and the comments section to encourage activity on the video. This will act as a quality signal to go along side the relevance signals already mentioned.
Get as many views as possible – Share your video far and wide to get as many views as you can. YouTube ranks more popular videos higher than less popular ones.
Ranking YouTube videos in the Google search results
Put your targeted keywords in the title – This works the same for Google as it does for the YouTube search results.
Put you targeted keywords in the filename – Once gain this gives you an extra relevance signal.
Create a good video that will engage viewers – The more genuine views your video gets the better it will rank.
Write a unique video description of about 500 words or more – This is great for ranking in Google and will help with long tail variations as well as the primary targeted keyword.
Get the video embedded as many times as you can – If your video is embedded into other sites (see the embedded video below for an example) this will help your Google video SEO efforts.
Get links to the video from external sites – Links help with rankings.
Get social shares, like, tweets etc – Social shares, likes, tweets and digs also help with rankings in a similar way to links. Google assumes that they video is popular and therefore worth ranking.
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