We’ve spoken about the bad ways to backlink to your site. Now, we should examine a particular linking method that some webmasters use very successfully. It is called “guest blogging” and requires you to write for others. You won’t get paid in money, but what you should get is exposure from a large readership, promotion for the cost of your writing time, and a vote of confidence from a well-run and respectable site.
Briefly, guest blogging is getting permission from other site owners to write an article for their site and in return, they will provide a link back to you. Some will even allow you to write a small blurb about yourself, so that their readers know who you are.
Now, like most things in SEO and website promotion, there are ways to do things that will make you more successful, and there are other ways where you will just waste your time and look ridiculous.
Let’s look at what you SHOULD DO:
Read the website you respect for inclusions and determine whether they already have a system in place for submissions. Follow the instructions, otherwise, your email will just get tossed.
If there are no formal instructions in place, write to the site owner. Explain that you would like to offer an article in return for a link back.
Be sure to provide a detailed outline of what you will submit to the site owner and how you think their readers could benefit.
Tell them how long an article you will write.
Explain that you are interested in a No-Follow link, which will make them a little more receptive.
Finally, show them your website to see if it meets their approval.
Let’s look at what you SHOULD NOT DO:
Do Not use an article that you have re-purposed from your own site or one of your other web properties. If you are getting something of value in return, be respectful.
Do NOT give them a crap article, poorly slung together. Again, it is not fair, plus they will just throw it away, so you haven’t gained anything.
Traffic … It’s all about getting more visitors to your site.
Exposure … It is very cheap to write an article, as opposed to buying advertising on the same site.
Confidence … Having a popular or well-known site allow you to write content and then provide a link to you is very powerful. In fact, it is a real privilege.
Finally, what are No-Follow Links?
There was a time in search engine marketing that having as many links as possibly was a real boon to your credibility and could boost your rankings dramatically. Luckily, those days have ended because it was not a fair system. In reality, all links are not equal. Webmasters were buying links from bad neighborhoods and sites that had nothing to do with their content. Further, they were using automated tools to push out thousands of links.
For those webmasters that had a few quality links from great places, they got lost in the results.
Today, the algorithms we continue to talk about pretty well punish this type of behavior. So asking for a Do-Follow Link is actually considered a NO_NO. It is a means to game the system and rig your results because it looks like the site has given you their seal of approval.
Conversely, a No-Follow Link means that the site might like you, but they are not sending on their vote of confidence to the search engines. In other words, they are not giving away some of their credibility which is called “link juice”.
Since Google has decided that Do-Follow Links are not the best way to do things, many site owners have become offended when you ask. They probably will just ignore you.
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