Simply put backlinks are inbound links. They are links to your site from other websites around the internet.
Indeed, you will find many people writing on their blogs that backlinking is dead and it is not allowed anymore. Those who write these myths are often misguided because they have had their own sites penalized and now think that they know why.
The problem is not that backlinking itself is faulty, it is the individual types of links that are the issue. Also, many people do not realize that they engage in poor backlinking behaviors. They see others doing certain things, so they do it. They hire out the tasks and have no way of knowing whether the outsourcer used automated techniques.
Even if they submitted and wrote the blog comments by hand, are they just spam, and thus useless? You see once the deed is done, the damage is done, too. And then these webmasters conclude that backlinking is not allowed. The reality is, whether they knew or didn’t know, they didn’t play by the right set of rules and they were taken to task because of their bad behavior.
Now, not to drone on about what is bad, let’s revisit backlinking and understand that there is a safe and acceptable way to do it. In today’s web environment, social signals have become more important. This is because society dictates that we stay connected.
There are many websites out there for people to distribute photos and personal information. Even companies maintain social media pages to interact with their customers. Links to one’s website from these type of accounts are called “genuine social profiles” and are allowed.
Next, there are relevant directories that encourage websites and businesses to add their information, so that they can stay updated. As long as you do not succumb to the temptation to submit your site to hundreds of non-related places, you will find that these types of links are useful for you in terms of exposure and traffic.
Let’s say for example, you are a handyman and there is a local directory for businesses that help seniors, then your site is a nice fit. But on the other side, if the directory is for child care, then clearly you are not welcome there.
Additionally, there are large directories and many people know them, especially when traveling or looking for reviews. One that comes to mind is Yelp. When you find venues to submit your site that clearly are niche related and high quality, then that backlink is considered okay.
Believe it or not, your customers can provide you excellent backlinks. If you treat them fairly, when they write something on your website or a review site, they will reward you for good behavior. But be very careful, because this works in reverse, too, and usually negative comments and backlinks are far worse than the good ones. It takes a long time to deal with and tone down the damage from bad reviews. Sometimes, it requires some hard-hitting brand or reputation management.
Finally, the last type of safe backlink is the premium of them all. These are the hardest to get and not everyone is lucky enough to receive any. These are the links you never asked for and never expected. Someone saw your fabulous content and gave you a wonderful shout-out by either citing you, bringing positive attention to your site, or just saying you did a good job…!
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