Five Pointers for Better On Site Visitor Behavior for SEO

example-of-navigationIndeed, there is a lot to think about when you launch a new website. The expression “build it and they will come” does not work with an online business. The main reason you can’t expect visitors to instantly buy your offerings is the fact that no-one even knows your site exists. The web is a very large place and thousands of sites do not even get recognized. That’s what makes search engine optimization more important as the internet grows. But not only do you need think about how to get traffic and potential buyers, you also, must think about what those visitors do when they reach your site. Your on-site efforts could be detrimental to your profits. So let’s look at five pointers that can provide better on-site visitor behavior for SEO.

Pointer#1 Fast Loading Site
On the internet, you have little time to capture a user’s attention. The truth is visitors will not wait for a slow loading page, no matter how great you think the material on that page. Not only do users get angry when they can’t access things, but the search engine algorithms are set to punish sites that do not adhere to strict rules on loading. If the page cannot be accessed quickly, the site will not be afforded with good positions in the search results. And, there are many things you can do to make your site load quickly. For example, compress the images, dispense with code such as flash, pay for a better hosting company or server, and use a lot of text so that it can be read by both the human users and search engine bots.

Pointer#2 Interesting Content
The quickest way to get your visitors to leave your website is with very poor content. In other words, content that has been regurgitated from another source, articles that are difficult to read, and just plain boring material. If you are not running a chemistry site with tons of equations, then you need to engage your readers.

Pointer#3 Good Navigation
This seems rather obvious, but you would be surprised how many people do not sit down and create a coherent plan for their site’s navigation. It is not different than when you enter a store. You need to know where to go to find the products you came to buy. Likewise, on a website, users need to see where everything is located. It helps to have a pertinent navigational bar across the top of the site, as well as a very comprehensive sitemap. The sidebar is an excellent place to direct visitors, as well. And don’t forget that when you write an article, you can send visitors to similar content by adding a link or two in the body of the content.

Pointer#4 Compelling Calls To Action
A call-to-action or CTA, as it is more commonly known, is the way you get visitors to do what you want to achieve. For example, when a real estate agent drops a handout in your mailbox, the call-to-action is to phone that agent and get a free estimate or appraisal on your home. They want you to set up a meeting and that is what they try to do by giving you something free. Likewise on your website, if you want visitors to sign up for a free class, the CTA needs to be interesting enough to engage the visitors and get them to take the desired action.

Pointer#5 Repeat Traffic
Search engines do track websites. Google, in particular, knows how long visitors stay on a page, how quickly they leave your site, and what searches brought them to your site. And while it is difficult to track the same visitors the next time they come to your site, your ultimate goal is to have repeat traffic. You need people to come back and you need to provide good reasons to do that. These are not necessarily reasons you write out for you users, but things you do on your site that would encourage a visitor to come back and maybe even buy again. If they have purchased once, was it a pleasant experience for them? Did they get their items on time and in a proper manner? Was the customer service excellent? These all lead to users buying again and feeling confident that you can deliver.

Speaking generally, not only do you need to focus on things that will help the SEO of your site, but you need to seriously think about how to make conversions. That is where your income comes from and at the end of the day, making a living is what counts.

Further, if you engage in providing interesting content, as well as offering things that make your website more appealing, others will follow you and mention you. By employing good techniques, it will be completely natural to get social shares and even link-backs from others that like your material. Social media participants are always looking for new things to highlight and you may as well be the one to offer something different.

Video Presentation:
Here a couple tools that might help you track or understand visitor behavior.

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