So, you are a new website owner. You have a website and you want to get some traffic. You don’t know whether to try having a go at paid advertising like Google Adwords or to try your hand at doing some search engine optimization techniques. As you might be able to tell from this site, we love SEO and we think it is well worth the learning and the effort required to do it correctly and safely. Check out these five awesome benefits of whitehat search engine optimization techniques and see if they inspire you to go take some action:
- It gives you free traffic.
- You can use it for list building.
- Done right the ROI is huge.
- It is very target-able.
- You can cast a broad net.
It gives you free traffic – It might cost you a bit to get to the top of Google. You will need to have a website hosted on a decent SEO hosting company server so that it runs nice and fast. You might need to pay some one to write your content for you. You might even have to buy SEO services from a good whitehat SEO company. But once you have done all that, rankings can stick around for a long time and as they do you will get a steady flow of relevant traffic visiting your website for no additional cost!
You can use it for list building – One great thing to do with the organic traffic that you create is to build a list of email subscribers. Then even if you lose you rankings you still have a list of people who are interested in your site and your services.
Done right the ROI is huge – For some hard work and some financial investment you can potentially reap much, much more in return. With paid traffic you have to pay for every single visit to your site. But with organic once you have the rankings you ROI just keeps on going up.
It is very target-able – Long tail SEO in particular is extremely precise. You can tap into keywords that are low competition but the perfect visitors in front of your site. As you get better at keyword research you and find and laser target the terms that will give you the best ROI.
You can cast a broad net – Again by using the power of longer keyword phrases you can target a vast amount of traffic with your site. If you write long, high quality articles on broad subjects within your niche you will be able to rank for a large number of long tail variations. Overtime this will drip a steady trickle of organic traffic that you can convert.
So, now its up to you, please take a look around the site, do so reading and the go take some action. When you see the free traffic landing on your site you will be very glad that you did so.